With all of the new methods that pizza places are offering to make delivery convenient, you might think it's getting a little too crazy. Innovation is great, but would you buy Pizza Hut basketball shoes that can order your pizza for you?
Maybe you would, if you enjoy March Madness enough. AdWeek reports that Pizza Hut has come out with this shoe in recognition of March Madness. If ordering pizza from your phone or computer was too inconvenient, this should really have you covered.
There is a button on the top of the sneaker that you can press to order your Pizza Hut "pie." Check out the ad below to see it in action. I'll be honest; when I first saw this ad I thought it was a joke. Really? Pizza-ordering shoes? It's just crazy.
As you can probably imagine, the "Pie Tops" are a limited-edition shoe, and they might honestly be worth buying now just to have and hold on to. When I say limited edition, I mean very limited; there were only 64 pairs made!
That's not exactly a random number either. The 64 pairs of shoes represents the 64 teams participating in March Madness. Pretty clever.
I'm sure they'll be worth a lot of money one day, especially since they were handmade by the "Shoe Surgeon," Dominic Chambrone, who's known for making pretty great sneakers.
The idea came from ad company Droga5, and the Yum Brands vice president of media and advertising, David Daniels, said that the team just loved it.
"This is one of those ideas that as soon as we saw it, we wanted to buy it," Daniels told AdWeek. "It hit everything we wanted to communicate in this window in a fun, really relevant way. And it was beautifully tied to the thematic of the tournament and the season."
The commercial features retired basketball player Grant Hill, who will undoubtedly have a pair of Pie Tops to keep, and it also announces a pizza deal going through March and April for a large two-topping pizza for $7.99 as a carryout or delivery order. The catch, of course, is that it must be ordered online. I don't think that will be a problem!
AdWeek / Photo Credit: AdWeek